AMSOIL isn't all about dealers signing dealers and selling to individuals. The most common question I get from customers and at trade shows is, "Where can I find AMSOIL, Who sells it?"

Something every dealer can do is set up any retail or service center to carry AMSOIL products. Like the Commercial Account there is special pricing for them.

One example would be a motorcycle and watercraft shop. Most customers are shocked to see AMSOIL on the shelves. There are many successful dealers that have one or two quick lubes they supply AMSOIL does very well in these shops. I have had personal success with service centers that specialize in European vehicles.

I continue to sign up new dealers that want to join because they own a shop or have leads on those that do and want to carry AMSOIL. It's absolutely incredible!

The AMSOIL name is deeply penetrated in that market. This does take a lot of determination as you will conclude that many independent parts stores are really out of touch with their customers thinking ordinary paraffin based oils are all they need to carry. Many of them don't understand what is discussed here, what the customers are wanting, or what is discussed in automotive forums, so your work is cut out for you. But it is becoming easier as synthetics are taking a larger part of market share and those businesses that do not understand quality are going out of business.

In other situations you may stumble on a service center eager to carry the product the next day. It's not always easy but once they see how well the ATF (for example) works you might be delivering a 30 gallon drum each month. Again, we help you.

Business will come to you, and if you have no interest in these types of accounts chances are you will gain a dealer that knows all the ins and outs turning your $30 per year dealer into a gold mine. It costs nothing for a shop to have a open Retail or Commercial Account.